I’m not sure what the message of this spot is, this seem to be a response to the pubic criticism, Spanish football supporters.

Although this is another Nike advertising for Euro 2008, this advertising seems to virtually involve a crush between Spain’s football team and crowd.

All five players in this ad, Torres, Iniesta, Ramos, Puyol and Fábregas are all sponsored by Nike as individuals. They are all individually sponsored by Nike; however the Spanish national team is sponsored by ADIDAS.

People in the background are discussing why Spanish football team can’t win any big tournament and what team needs to be successful.

The answer is taking football to the next level and win.

Good commercial, after all.

A futuristic spot from Lacoste to celebrate its 75th anniversary and its founder’s extraordinary inventiveness.

Can you imagine how tennis will be played in the future, 75 years from now? You, new technology and a wall.

A simple and futuristic ad that works on many levels from the art direction to the computer animation.

More on their mini site.

Studio: Akama
Production: Wanda

This spot is created by O&M Amsterdam and MTV (whose names does not appear on this sport) as support for peace in Burma. Spot uses footage of warplanes bombing Burma with flowers as an impressive call-to-action, inviting viewers to visit a new Burma Arts Board website, noneofusarefree.org.

Here at the new Burma Arts Board website, you can send messages of support to the people of Burma in honor of their continuing struggles against the notorious practices of their oppressive military government, learn more about the devastating effects caused by the recent cyclone, and find ways to contribute to relief efforts.

“This spot somehow talks directly to the emotions we feel about the current humanitarian crisis in Burma. We know that people desperately need help and we also know it is not reaching them. The narrative conjures up a task force that brings a powerful message of support to the people of Burma, and an urgent appeal to donate to the international relief effort.”

said John Jackson, Director of Social Responsibility, MTV Networks International.

This spot let me silent…

MTV Director of Social Responsibility: John Jackson
Burma Arts Board Founder: Suki Dusanj
Advertising Agency: Ogilvy & Mather (Amsterdam)
Executive Creative Director: Carl Le Blond
Director: ShiloProduction
Company: Shilo (New York, USA)
Creative Director: Andre Stringer
Lead Artists: Andre Stringer, Tamir Sapir, David HillMatte
Painting: Mathieu Reynault and Rodeo FX, Andre Stringer, Marco Giampaolo, Cassidy Gearhart, Noah Conopask
3D Animators: Henning Koczy, Richard Cayton, Ohad Bracha, Bren Wilson, Eugen Sasu, Kiel Figgins
3D Artists: Christina Ku, Richard Kim, Warren Heimall, Craig Kohlemeyer, Scott Denton
Compositors: David Hill, Andre Stringer, Tamir Sapir, Cassidy Gearhart, Noah Conopask, Stieg Retlin
Typography: Evan Dennis
Miniature Design: Willi Patton
Editor: Nathan Caswell
Sound Design: Dante Nou
Coordinator: Danielle Smith
Producer: Lindsay Bodanza
Executive Producer: Tracy Chandler
Executive Producer (UK): Mark Hanrahan
Music production and arrangement: Good Sounds Amsterdam

Few months ago I was telling you about a new ecological campaign from Romania aiming to save the Danube reservation. That campaign was talking about the ecological problems from Danubian Delta.

Preserving and protecting nature is now the subject of a new campaign.

Three ad prints are asking people to share 2% of the income tax to give a chance to solve the most important problems of the Danube Delta Biosphere Reservation.

Their mission is: “In the battle against people for the sake of nature! And, finally, for the good of our people. ”

The contribution of 2% for the Danube Delta can help rare species to survive.

I good call for many people to react against indifference and natures extinction.

This is an anti-violence campaign, that ironically promoting the extremely violent game Condemned 2 on Xbox 360.

Condemned 2 is the second title in the series. In the game you are Ethan Thomas, a disgraced member of the Serial Crimes Unit who is unstable and one drink short of self destruction. The game includes brutal in your face combat including combo attacks and over the top “finishing moves”. The game is most definitely not mainstream, it is for a niche audience of ‘hardcore’ gamers.

The communication challenge: find a fresh and engaging way to connect with the target, who are used to companies just re-skinning a site with game footage, and, think they have seen everything there is to see when it comes to the ‘shoot‘em-up’ genre.

Hardcore Gamers (typically male), 18-30yo. Tend to be cynical, curious by nature, like problem solving and challenges, and spend their life in the online gaming world.

We know that playing Condemned 2 is a brutal, blunt experience and it seems that Sega does too. OffSetTheEvil.com allows you to balance your karma by “offsetting the evil” much like you would with your carbon footprint. Thankfully, offsetting evil doesn’t cost a penny - instead you simply need to explore the sickly sweet saturday-morning cartoon of a website.

Once there you can make yourself feel less wicked by playing a ridiculous flash game involving helping horse across a river. Don’t worry if they fall in, though. They still love you! If that’s not for you then explore the Forest of Fairy Flowers, with hidden links to sites which will teach you to dance or show videos of the Teletubbies. There’s plenty more content to reduce your sin footprint included on the site. If you can handle it, that is.

The creative execution is made up of 3 x virals ‘Pony Heart Quest’, ‘Clown Flower Time’ and ‘Lollipop Gift Parade’. These virals drive you to the website www.offsettheevil.com. Once on the website you can play 3 x games based on the virals.

Online banners are also going to be run on IGN.com and Gamespot. One of the banners (300 x 600) is going to be a game in itself called Panda Rainbow Delight.

It remind me a little of “Happy Tree Friends” but the purpose is different.

Many thanks to Giorgi Ciot for sending these creative materials.

AGENCY TEAM:
Creative Team - Michael Dawson, Chris Berents
Executive CD: Richard Maddocks, Associate CD: Guy Rooke
Account Service - AM: Adam Levee, GAD: Rob Nichol
Digital Designer - Brett Bimson, Kevin Phillips
Designer – Gustavo Vampre
TV producer - Denise McKeon
Digital Producer - Harley Tesoriero
Editor - Joe Morris
Sound Design - Andrew Stevenson
PRODUCTION HOUSE:
Yukfoo Animation, Auckland
Director – Julian Stokoe
Producer – Glen Real

MUSIC:
Liquid Studios, Auckland
Creative Director – Peter Van Der Fluit
Composer – Max Scott
Engineer – Matt Scott
Producer – Dee Taylor